Basia Irzyk is a luxury public relations and communications executive with more than two decades of experience shaping brands across the luxury goods, high jewelry, fashion, travel, hospitality, real estate, art, and design sectors. Her work is distinguished by the development of high-impact PR campaigns, strategic brand management and elevated event experiences. 

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BIPR develops and executes integrated marketing and public relations campaigns for leading luxury and hospitality brands, with expertise spanning media relations, product placement, brand positioning and strategic storytelling. Its work is supported by longstanding relationships across international media, industry leaders and cultural tastemakers. 

Highlights include high jewelry placements and media relations on behalf of Beverly Hills jeweler Martin Katz throughout the 2025–2026 awards season, including the Academy Awards and Golden Globes, as well as leading the brand’s participation in the inaugural Grand Prix de la Haute Joaillerie in Monaco, where Martin Katz was the only independent American jewelry designer selected among eleven of the world’s most prestigious high jewelry maisons, including Boucheron, Bulgari, Chanel, Chopard and Louis Vuitton.​​

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